AALL Spectrum

AALL Spectrum / September/October 2018 / Volume 23, Number 1

AALL Spectrum / Published by American Association of Law Libraries

Issue link: http://epubs.aallnet.org/i/1016225

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Page 49 of 51

48 AALL SPECTRUM | WWW.AALLNET.ORG WILD CARD Photos © 2018 by AALL COMPETITIVE INTELLIGENCE 2018 AALL AALL held its two-day program Competitive Intelligence (CI) Strategies & Analysis May 10-11 in Chicago. Led by Zena Applebaum, director of professional firm customer segments with Thomson Reuters in Canada, the program gave professionals the tools they need to make a stronger strategic impact within their organizations, focusing on data visualization, framing, scenario planning, business acumen, and marketing the CI function. During a follow-up evalua- tion, participants were asked what practices they planned to adopt; here's what a few of them had to say: Review and revise our dossier template Frameworks and early warning systems see more photos at bit.ly/AALLci2018 This was one of the best professional development courses I've attended. I liked how practical the instructor was and how she recognized that change in law firms is hard but achievable. Adopt a mission/value statement Planning more internal outreach Use PESTLE Analysis (Political, Economic, Social, Technological, Legal, and Environmental) Attend practice group meetings and present to stakeholders on CI capabilities Investigate and subscribe to the tools mentioned Synthesis, analysis, and report writing Create a CI vision and strategy and try to streamline my work to match that strategy STRATEGIES & ANALYSIS

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