AALL Spectrum

AALL Spectrum | January/February 2016 | Volume 20, Number 3

AALL Spectrum / Published by American Association of Law Libraries

Issue link: http://epubs.aallnet.org/i/628170

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JANUARY/FEBRUARY 2016 | AALL SPECTRUM 41 Photo © AALL. We're really aware of our users' need to get the most from the system, and the way to do that is to make sure they know how to use it, so we do a lot of training and offer a lot of support. Every time we roll out a new data feature or function, we have a soup-to- nuts training program to accompany it. And people can email or call to get specific questions answered. Which method do subscribers most often use to contact you? OB: I'd say email is the most common. And then there are users who develop relationships with their dedicated cus- tomer success point person, so they'll just email that person directly. Also, our sales directors spend a lot of time in the field, and they are involved as well, in addition to our customer suc- cess team members, who are making sure all users are getting the most from the platform. Part of the challenge is that legal analytics is a new category of resources. We mine bits of litigation to roll out information that has never been avail- able before. It's really incumbent upon us to make sure people are well trained and supported because they're using a platform that is new. How would you say the product helps make legal information professionals' day-to-day lives easier? OB: Lex Machina was recently acquired by LexisNexis, and there's a lot that's exciting about that acquisition, includ- ing the fact we're now able to move rapidly beyond IP law—into patent, copyright, trademark analysis; employ- ment law; bankruptcy; or other areas. ask the librarian for unless you know what's in there. I've seen more collabo- ration develop between attorneys and librarians to get the most value from legal analytics. Who uses the system most? OB: Especially in law firms, regardless of how many user accounts are set up for a particular firm, there are always accounts for librarians. I can't think of a single customer that's a law firm that only has user accounts for attorneys; librarians are always in the mix, as they should be. ey're the owners of these sort of online subscription services. Because of our heritage, having spun out of a public interest project at Stanford, we have also provided a lot of free access to academics—student researchers and so on. I'm not sure how long we're going to be able to do that, but we will oen, for example, go in and give a presentation for a law class at a law school and then give students user accounts for the duration of the class. Lex Machina offers periodic classes—webcasts—to help users understand new features and how legal analytics can enhance their work. What initially inspired you to provide online education? OB: Our customer success team is constantly doing training; they visit our customers, for example, at law firms and corporate law departments who are subscribers and do in-person trainings. Let's say a law firm adds two new librar- ians. We make sure they get trained on the front end; no one gets thrown into the deep end of the pool and gets a user login without getting trained. Lex Machina Chief Evangelist and General Counsel Owen Byrd about the current state of data availability and professional development in the legal information industry, how the research process has changed, and what advancements we can expect in the future. Has Lex Machina's audience changed at all over the years? Owen Byrd: It's expanded. ere are more and more attorneys who now have their own user accounts, but they really rely on the experts in the library to help them. We're not seeing many instances of an attorney who is not a user just emailing a query to the librar- ian and asking the person to answer it, because the system is just so easy to use, and you don't really know what to In the future, librarians will be even more important than today—because they are in the best position to understand how to integrate the information from different sources. THE BASICS Founded: 2010 Was backed by: Leading venture capital firms and angel investors, including the former CEO of Thomson Reuters, the former general counsels of Apple and Oracle, and the cofounder of Yahoo! Users: Corporate counsel for companies such as Microsoft, eBay, Shire Pharmaceuticals, and start-up companies; law firms; law librarians; and other industry members. Recently acquired by: LexisNexis Legal & Professional Lex Machina Vice President of Customer Success Lydia Flocchini, CEO Josh Becker, and Director of Sales, Eastern Region Darren Schleicher memorializing their 2015 New Product Award with AALL President Holly M. Riccio.

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