AALL Spectrum

AALL Spectrum / January/February 2018 / Volume 22, Number 3

AALL Spectrum / Published by American Association of Law Libraries

Issue link: http://epubs.aallnet.org/i/915318

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56 AALL SPECTRUM | WWW.AALLNET.ORG Photos © 2017 by AALL WILD CARD INTELLIGENCE FOUNDATIONS COMPETITIVE AALL held its one-day program, Competitive Intelligence Foundations, on October 27, 2017, in Chicago. Led by Zena Applebaum, director of professional firm customer segments with Thomson Reuters in Canada, the program gave professionals the tools they need to establish and maintain a successful competitive intelligence function at their organizations. During the program, attendees learned to: ¡ Define core competitive intelligence concepts, ethics, and legal basis for competitive intelligence development ¡ Identify and define intelligence needs for establishing a competitive function ¡ Leverage primary and secondary collection and use ¡ Implement a competitive analysis program ¡ Integrate competitive intelligence/business research with strategic intent To see more photos visit bit.ly/AALLCI17 SAVE THE DATE CI ANALYSIS & STRATEGIES MAY 10-11, 2018 CHICAGO

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