AALL Spectrum

AALL Spectrum / November/December 2019 / Volume 24, No. 2

AALL Spectrum / Published by American Association of Law Libraries

Issue link: https://epubs.aallnet.org/i/1178310

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Page 47 of 55

46 AALL SPECTRUM | WWW.AALLNET.ORG BUSINESS EDGE templates and clauses they pull from as a starting place; we expand that library—and, in particular, make it easier to discover clauses that match to a specific or unique type of commercial agreement." AALL Spectrum recently spoke with Clark about LawInsider's early days, the company's recent transition to a subscription-based service, and how the legal industry can expect to see AI technology evolve in the future. How long did LawInsider's develop- ment phase take? We started building our online database in 2014. We were sort of in stealth mode for our first five years. The data- base was available for search purposes from Day One, but we weren't offering any paid subscriptions or services. We had over 100,000 registered users before we switched to a paid subscription model in January 2019. Today, it's very easy for an attorney to find our site, start a free trial, and Image © iStock.com/D3Damon ultimately decide to upgrade to a paid subscription—all without speaking to a salesperson. We even make it easy to cancel. That's pretty core to our busi- ness. We want to build products that get used and are worth paying for. How does the paid subscription version of LawInsider differ from the free version? LawInsider supports two user types— free and premium. Hundreds of people sign up for free accounts with LawInsider every day. It's a fast way to access a single document or complete a quick research assignment. Admittedly, the free version is pretty ad-heavy and comes with lots of use restrictions on the number of pages you can view and download on a monthly basis. It's simi- lar to the New York Times model, in that your free access limits reset every month. A premium account comes with unlimited, ad-free access to LawInsider for $30 per month, per user, or $300 per year. We also offer heavy discounts for team subscriptions of two people or more, as well as for students and inter- national users. What other industry members use this product? A great aspect of our database is its broad distribution. Our primary users are attorneys, but we also serve law librarians, knowledge management professionals, legal ops, legal translators, paralegals, and contract managers. More than 30 percent of our users are international. We have, on average, 40 attorneys from every Am Law 100 firm. Did law librarians help develop the product at any point? Not as much as we would have liked. The majority of our customers are individual attorneys who are paying directly out of pocket for access to our database, and those are the folks who have been most vocal about our product road map. That is starting to change as more law librarians are Search results include a list of clauses that may relate to the topic users are searching.

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