AALL Spectrum

AALL Spectrum / May/June 2018/ Volume 22, Number 5

AALL Spectrum / Published by American Association of Law Libraries

Issue link: https://epubs.aallnet.org/i/963996

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Page 19 of 63

18 AALL SPECTRUM | WWW.AALLNET.ORG Gaining a competitive advantage from the data-driven insights that content intelligence tools provide. BY STEVEN A. LASTRES T o give clients their best advice, law rms need to ensure that their lawyers are informed about the latest news, legal devel- opments, decisions, and deals—and that they keep an eye on the competition, too. Forward-thinking rms are taking content aggregation tools used for more than a decade to the next level by providing content intelligence (CI) platforms. Content intelligence is a combination of business intelligence and con- tent management that helps law rms leverage a vast amount of unstruc- tured data and empowers lawyers to make smart strategic and tactical decisions. e primary benet of content intelligence is that it delivers personalized information to each individual or team within an organi- zation based on their particular focus and personal preferences. User features include real-time current awareness dashboards, which give lawyers the ability to search across the entire data warehouse of the rm's premium subscription services and internet resources, and allow them to create their own alerts. Additionally, by leveraging technology and CONTENT INTELLIGENCE MOVING FROM CONTENT AGGREGATION TO

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